Every Activity Has a Cost

[Make] the most of every opportunity.
                  —Ephesians 5:16

We don’t all have the same amount of money, talent, or opportunity. But while we live, we all have the same amount of time—twenty-four hours a day.

Everything you do incurs the cost of not being able to do something else at the same time. If you choose to spend an hour doing Project A, you can’t do Project B in that hour. As John Ruskin said, “If I read this book, I cannot read that book.”

You have many choices in how you use your hours. But you can only do one thing at a time. Faced with the choice, you have a decision to make. It’s either this or that. One or the other. Not both. What’s it going to be?

Twenty-four hours. How are you going to spend them?

Time is merciless; you can only use it once.
When it’s gone, it’s gone forever.

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